Privacy Policy
Last updated 13 October 2026
This policy explains what personal information Beatz N Pointe Dancewear collects when you use this website or contact us, why we collect it, and the rights you have over it under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Who we are
The data controller for this website is [BUSINESS / LEGAL ENTITY NAME], trading as Beatz N Pointe Dancewear, company number [COMPANY NUMBER], registered address [REGISTERED ADDRESS].
For any question about this policy or your personal data, email [CONTACT EMAIL].
2. Data we collect
We only collect the information you choose to give us through our forms, by email, WhatsApp or social media, or in our shop.
Enquiries and pointe shoe fitting requests
- Your name, email address and phone number
- The dancer's name and dance school, if you give them
- Preferred dates or times for a fitting, and your preferred way to be contacted
- Anything else you include in your message
Order requests
- Your name, email address and phone number
- Your delivery address, if you ask us to deliver
- The items, sizes and quantities you order, and any names you ask us to print for personalisation
Information about children
Many of our customers are buying for children. We only ask for a dancer's name or details where we need them to fit shoes or make up a personalised uniform, and we collect these from the parent or guardian placing the order.
Website use
If you click Accept on our cookie banner, Microsoft Clarity records how visitors use the site (pages viewed, clicks and scrolling) so we can improve it. If you click Decline, or make no choice, no analytics are collected. See our Cookie Policy.
3. Lawful basis for processing
- Contract performance: to take, make up, deliver and support your order, and to carry out a fitting you book.
- Legitimate interests: to reply to enquiries you send us and keep basic records of our conversations with customers and dance schools.
- Consent: for marketing messages and for analytics cookies. You can withdraw consent at any time.
- Legal obligation: to keep sales records for tax and accounting purposes.
4. How we use and store your data
We use your information only to respond to you, fulfil orders and fittings, and run our business. We never sell your data.
- General enquiries are kept for 12 months from our last contact with you, or until you ask us to delete them, if sooner.
- Order and payment records are kept for 6 years, as UK tax law requires.
- Personalisation names are kept only as long as needed to make and supply the order.
Your data is stored securely with the providers listed below, who are bound by data protection agreements. Where a provider stores data outside the UK, it is protected by UK-approved safeguards such as the International Data Transfer Addendum or an adequacy decision.
5. Third-party processors
- Website hosting: [e.g. Cloudflare]
- CRM and form handling: [e.g. GoHighLevel], which receives the details you submit through our forms
- Website analytics: Microsoft Clarity, only if you accept analytics cookies
- Fonts: Google Fonts, which delivers the typefaces this site uses and receives your IP address to do so
Our website links to our Instagram, Facebook, WhatsApp and Google Maps pages. When you follow those links, the provider's own privacy policy applies.
6. Marketing communications
We will only send you news, offers or new collection updates if you have agreed to receive them. Every marketing email includes an unsubscribe link, and you can opt out at any time by replying "STOP" to a message or emailing [CONTACT EMAIL].
Messages about an order, fitting or enquiry you made are service messages, not marketing, and we send them so we can help you.
7. Your rights under UK GDPR
- Access: ask for a copy of the personal data we hold about you.
- Rectification: ask us to correct anything inaccurate or incomplete.
- Erasure: ask us to delete your data, unless we must keep it by law.
- Restriction: ask us to limit how we use your data.
- Objection: object to processing based on legitimate interests, and to marketing at any time.
- Portability: ask for data you gave us in a commonly used format.
- Withdraw consent: at any time, without affecting anything done before.
To use any of these rights, email [CONTACT EMAIL]. We will respond within one month.
If you are unhappy with how we handle your data, you can complain to the Information Commissioner's Office (ICO) at ico.org.uk or on 0303 123 1113. We would appreciate the chance to put things right first.

